Tell us more about the business.īG is a Bollywood Dance, Fitness and Education company. So let’s switch gears a bit and go into the Bollywood Groove story. – Staying creative and relevant in the era of high-end fitness boutiques where your high-quality content and engaging teaching style are the only things keeping you at par with them. – Getting into publishing books with no prior knowledge and competing with the big publishers. – Creating while educating the market about what Bollywood truly is. If it’s a smooth road, that means you are not pushing yourself hard enough. Overall, would you say things have been easy for you? We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Similarly, a few months back, we launched our online subscription portal with unlimited bG Cardio workouts at just $9.99/month! With a rapidly growing subscriber base, we are hoping to strongly focus on this in the upcoming years. Three of them became Amazon Bestsellers and one of them reached rank 387 among 8 million books on Amazon! Within one year, we managed to publish 5 titles. Thanks to our content, teaching style and a wonderful welcoming community, we were soon able to scale and now have 30+ classes/week.Īfter teaching cultural content in our kids’ classes for a few years, we decided to publish them in book format. a few classes on the weekend.Ģ011 was the true beginning of bG when I quit my technology job and pursued bG full time. In 2010, we moved to Chicagoland and re-started Bollywood Groove (bG) in the same part-time fashion i.e.
I was still working full time as a technology consultant. So, let’s start at the beginning and we can move on from there. Thanks for sharing your story with us Ajanta. Today we’d like to introduce you to Ajanta Chakraborty.
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